Being a graphic designer, an event flyer is an appropriate example of the type of work I will be dealing with. The flyer manipulates the 3 levels of design by using representation, abstraction, and symbolism.
There are several representational forms on the left side that derive from regular objects. Most images included are related to music which symbolizes to the viewer that the advertisement is for a concert. There is a cassette tape, record, robots, a hat, bird, and a tree. Each thing has the basic features that indicate what they are but they are abstracted with unrealistic faces and human like characteristics. This communicates to the viewer that each of the objects have their own happy personalities, which could be translated to be the vibe of the concert. Some of the representational images communicate the flyer is for a hip hop concert. There is purposely a cassette tape and record because it symbolizes a more old school style, as oppose to using a cd and mp3 that may be perceived as a more mainstream category of music. Also, the cassette is wearing a baseball cap which also indicates the style of music since it is associated in the viewers' minds with hip hop or rap. The flyer manipulates all 3 levels of design to communicate to the viewers that the Sound Set show of 2012 is going to be a fun hip-hop show.
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