Wednesday, October 2, 2013

Top-Down Visual Perception

This cold war bunker was built underground in Las Vegas to create an illusion of suburban life. This is a perfect example of a design using top-down visual perception information to communicate to a viewer its message. The design possess many features that may trigger the viewers memories of peaceful suburban life like the warm colors portraying natural light, the trees, and homey furniture. It leads the viewers eyes to scan between these things and fixate on the key pieces like the houses. Their goal directed eye movement on the houses may be distracted automatically by the other themed pieces in the design. With all of the visual information, the viewer can connect their memories of suburban life and understand that is what the design is trying to portray. 

(http://gizmodo.com/the-cold-war-bunker-that-offered-subterranean-suburbia-1258816518)

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